IP, Digital & Social Media.

In the attention economy, brand identity and digital creativity are strategic assets that require active protection and high-level technical expertise. Our firm provides comprehensive legal advice and assistance on intellectual property: registration and enforcement of national, European (EUIPO) and international (WIPO) trade marks, protection of copyright in digital works, protection of editorial formats, sound identities, NFTs and virtual assets. We advise creators, influencers, agencies, platforms and businesses on enhancing and defending their intangible assets.

We handle social media disputes with a full command of the European regulatory framework: from the Digital Services Act (DSA, Regulation (EU) 2022/2065) to rules on influencer advertising, from online defamation to trade mark counterfeiting on digital marketplaces. When generative AI produces creative content, it raises radically new questions about ownership of works, provider liability and unfair competition: who trained the model on protected works? Who owns the output? We are equipped to answer these questions with solid legal arguments, kept up to date with the latest rulings of the EUIPO, the CJEU and national authorities.